In today’s competitive and fragmented media landscape, achieving a high return on advertising spend (ROAS) can feel like navigating a maze. With privacy regulations reshaping digital advertising and the complexity of omnichannel strategies, traditional approaches to media buying no longer cut it. Enter Choozle’s Outcomes+—a data-driven, AI-powered solution that simplifies and enhances digital advertising strategies for brands and agencies alike.
What is Outcomes+?
Outcomes+ is Choozle’s revolutionary omnichannel advertising solution, designed to empower brands and agencies with data-driven insights and predictive modeling. Whether you’re navigating the complexities of Connected TV (CTV), display, paid search, or social media, Outcomes+ offers a unified platform that provides total visibility across all channels. The solution is built to deliver transparency, automation, and optimization in real-time, allowing advertisers to make smarter media-buying decisions that drive better outcomes.
The Challenges of Modern Advertising
Digital advertisers face unique challenges today, ranging from changing privacy regulations to limitations in traditional attribution models. Here are some key hurdles Outcomes+ addresses:
- Fragmented media channels: Consumers interact with ads across multiple platforms, including connected TV, mobile, social media, and more. Traditional attribution models fail to capture the entire customer journey.
- Privacy and data limitations: Privacy regulations have made tracking harder, often leading to incomplete or unreliable data.
- Limited insights from traditional tools: Traditional media mix modeling and multi-touch attribution methods lack real-time capabilities, making them ineffective in today’s fast-moving landscape.
Outcomes+ solves these issues by leveraging AI and machine learning to unify cross-channel data and deliver accurate, actionable insights that fuel more effective campaigns.
Digital Advertising Made Easy® with Choozle's Outcomes+
Choozle’s Outcomes+ is rooted in the principle of Digital Advertising Made Easy®, focusing on three core benefits:
- Unbiased Media Buying: Outcomes+ removes the biases often inherent in media buying by focusing on performance metrics across all channels. Advertisers can rest assured that every dollar is spent in the most effective way possible, maximizing consumer engagement and brand growth.
- Democratizing Advertising Technology: Once reserved for Fortune 1000 companies, advanced marketing tools like AI-driven predictive analytics are now accessible to businesses of all sizes. Choozle empowers smaller brands to compete with the big players, leveling the playing field.
Transparency and Trust: By unifying data across channels and automating reporting, Outcomes+ provides a single source of truth. This transparency allows advertisers to optimize their strategies with confidence, knowing that decisions are based on solid data rather than guesswork.
Say Goodbye to Old Attribution Models
Traditional methods of attribution, such as last-touch models, fail to account for the complexities of today’s omnichannel consumer journey. With Outcomes+, marketers can:
- Understand the Full Customer Journey: No longer do brands need to rely on anecdotal evidence or incomplete data from isolated channels. Outcomes+ uses multi-touch attribution (MTA) to measure the impact of every interaction—whether it’s a TV ad, social media post, or paid search campaign.
- Optimize in Real-Time: Rather than waiting weeks for a report, Outcomes+ delivers real-time insights. The platform allows marketers to see which channels are driving the best results and adjust budgets accordingly, avoiding over- or under-investment in specific tactics.
Incorporate Offline and Online Data: From linear TV ads to programmatic display, Outcomes+ integrates both offline and online data into its modeling, giving advertisers a holistic view of campaign performance.
Driving Better ROI with AI-Powered Insights
One of the standout features of Outcomes+ is its ability to use AI and machine learning to predict and optimize ROI. The platform allows brands to test different budget allocations across channels and scenarios, instantly seeing the impact of changes in real-time. With this capability, advertisers can:
- Automate Reporting and Insights: Outcomes+ pulls together data from various sources—whether it’s paid search, social media, or even traditional media like TV and radio—and unifies it into a single dashboard for easy analysis. Say goodbye to the days of piecemeal reporting and endless spreadsheets.
- Maximize ROI: By analyzing historical data, Outcomes+ can identify trends and performance patterns, giving brands the insights needed to adjust their strategies for maximum return. This means advertisers can reallocate budgets dynamically based on what’s working—whether that’s more spending on display ads or cutting back on expensive search terms.
Real-Time Scenario Planning: Want to know what happens if you shift part of your budget from social to display? Outcomes+ allows you to test scenarios instantly, providing predictive insights that help you make informed decisions. One client, for example, was able to reduce their cost-per-lead by 60% by reallocating search budgets into display and social campaigns.
A Complete Solution for Agencies and Brands
Choozle’s Outcomes+ Solutions Suite provides a complete end-to-end solution for measuring, planning, and predicting marketing impact. The suite includes:
Real-Time Advertising Success
What sets Outcomes+ apart is its real-time forecasting and optimization capabilities. While traditional media mix modeling might take weeks or months to deliver insights, Outcomes+ uses machine learning to make predictions and recommendations based on daily trends. This allows brands to continually optimize their strategies and stay agile in a rapidly changing advertising environment.
Ready to See the Difference?
With Outcomes+, Choozle delivers on its promise of Digital Advertising Made Easy® by offering an all-in-one solution that simplifies the complexities of omnichannel advertising. Whether you’re an agency looking to optimize client outcomes or a brand aiming to drive better results across multiple channels, Outcomes+ provides the tools you need to succeed.
Is Outcomes+ Right for You?
- Are you running multiple channels and need better insights into what’s working?
- Do you want to take the guesswork out of your marketing budget allocations?
- Are you looking for a real-time solution that continuously optimizes your media strategy?
If you answered yes, book a demo today and see how Outcomes+ can transform your advertising strategy.
