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What is Video Advertising?

Video advertising involves displaying ads that play before, during, or after streaming content, or as a user scrolls through a webpage. It is a creative targeting type with three main inventory types, each serving different goals and use cases. Vertical and outstream video ads are designed to blend with the content on a publisher’s webpage, allowing you to pair these video ad types with any other targeting tactic available within the Choozle platform.

Reach a Highly Engaged Audience from Mobile to TV

Video advertising is a proven method to boost conversation rates, showcase your brand’s personality, and connect with viewers in an informative, engaging ad format across all screens and devices. Unlike streams of long and unyielding text, video advertisements allow businesses to engage their audience using a new range of creative tools to entertain and inform. With video advertising, you can reach highly engaged people in an ad format that drives interest and engagement. 

video advertising solutions

Video Advertising Made Easy

Engage Your Audience with Video Ads

Connected TV: Serve ads alongside premium content on CTV devices like Roku, SlingTV, and Amazon Fire. The goal for CTV campaigns is video completion rate (VCR).

Video Advertising: Create a more impactful brand experience where visual and audio elements come together to engage viewers. The goal for this video type is click-through rate.

Outstream: Autoplay your ads as users scroll through a web page to create a less intrusive ad experience. Use outstream video if your campaign goal is viewability.

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.