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Connected TB (CTV) advertising brings the benefits of programmatic to TV advertising, allowing it to reach highly engaged audiences and create a big-screen experience. From near-instant reporting on campaigns to placing ads on streaming services like Hulu and targeting millennials who make up the majority of cord-cutter households, Connected TV advertising gives marketers an efficient channel for reaching TV viewers. 

How it Works

Choozle sources CTV ad placements through private marketplaces and has a pre-negotiated library with details on placement, dimensions, price dimensions, price floors, and geographic availability of the placements available for purchase.

In this downloadable guide, you’ll learn more about:

• Household targeting
• Extending your reach
• Optimizing with expanded metrics 
• Types of Connected TVs

Types of Connected TVs:

Internet-connected TV, through console sticks like Roku or the Amazon Fire Stick, or smart TVs, deliver streaming content on any device alongside premium, professionally produced content similar to watching a traditional TV commercial.

Choozle’s Notes & Best Practices:

• Invite-Only Auctions: Private marketplace auctions are by invite-only and require participants to meet a minimum floor CPM.
• Separate Targeting: Separate your data targeting and contextual category targeting into separate ad groups to extend your potential reach and maximize optimization. 
• Connected TV: Connected TV is best used for awareness campaigns with a reach goal as most streaming devices do not allow users to click through.
• Performance Evaluation: When evaluating the performance of your campaign, the number of impressions corresponds to the households or devices served, rather than the users served with each household containing multiple users. 

Download the guide today to learn more about Connected TV Advertising, how it works, the benefits of specific targeting, and how Choozle can help. We want to ensure that you are targeting correctly, to the right audience, on the right streaming platforms, and in turn, create a successful campaign.