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Reach Fitness Consumers with the Right Targeting Strategies
Discover the top five strategies to connect with health-conscious consumers looking for fitness equipment and supplements.

As more individuals turn to at-home workouts and personalized fitness routines, the demand for fitness equipment and supplements continues to grow. This creates an opportunity for brands to engage health-focused consumers through data-driven, targeted advertising. Our Fitness Equipment & Supplements Guide outlines the best strategies to help you reach this audience across digital channels.

What’s Inside the Guide?

• Email Advertising: Learn how to access highly engaged, opted-in readers through premium newsletter placements. Target your ads to fitness enthusiasts who are actively seeking health-related content.
• Custom Data Solutions: Leverage Visa’s online and offline data to create tailored audiences based on fitness equipment purchases, ensuring your campaigns resonate with high-intent buyers.
• Third-Party Data Targeting: Go beyond your core audience by targeting individuals who’ve shown interest in fitness equipment or supplements through their online searches or in-store behaviors.
• Geoframing: Use location-based targeting to reach consumers who have visited fitness or health supplement stores like GNC or Vitamin Shoppe, ensuring your ads reach people in relevant locations.
• Search Retargeting: Target users who have previously searched for fitness equipment or supplements, reaching them at critical decision-making moments and driving lower-funnel conversions.

Why You Need This Guide
The fitness landscape is evolving, and so are the ways to connect with consumers. The Fitness Equipment & Supplements Guide equips you with the strategies to effectively target the right people at the right time. Whether you’re promoting at-home workout gear or dietary supplements, these targeting strategies will help you refine your audience and maximize your campaign’s impact.

Download the Fitness Equipment & Supplements Guide Today!
Fill out the form to download your free Fitness Equipment & Supplements Guide and start optimizing your campaigns for success in the health and fitness market.