Product Features and Updates Archive | Choozle

Unlocking the Power of Walmart DSP with Choozle

Sarah Lilly — Fri, 24 May 2024 06:56:30 +0000

In the competitive world of digital advertising, success hinges on the right blend of data, technology, and access. At Choozle, we’re thrilled to introduce access to Walmart DSP, made possible through our partnership with The Trade Desk. This integration lets you tap into Walmart’s extensive customer insights and leverage cutting-edge advertising tools to drive exceptional campaign performance. Join us as we explore how this powerful combination can elevate your advertising strategy.

What Is Walmart DSP?

At its core, a Demand-Side Platform (DSP) streamlines the bidding process. Advertisers can participate in real-time auctions across multiple exchanges simultaneously. In the realm of retail media, DSPs extend beyond traditional shopping sites. For instance, Amazon’s DSP allows marketers to bid on ads across streaming TV, Twitch, and other carefully selected offsite channels.

The Walmart Demand Side Platform (DSP) is a pivotal component of Walmart Connect, the company’s robust advertising service. Through Walmart DSP, eligible advertisers gain the ability to target Walmart shoppers beyond the confines of the Walmart platform. This includes reaching audiences across various channels, such as audio, video, CTV (Connected TV), mobile, and display advertising.

Walmart reaches 90% of U.S. households across its online site and its network of physical stores.

Advantages of Walmart DSP: Rich Measurement Capabilities

One significant advantage lies in Walmart’s extensive measurement capabilities. With access to both online and offline shopper behavior data, Walmart covers a staggering 90% of U. households across its online site and physical stores. Advertisers can leverage this rich user data to:

Create audiences of high-value shoppers.
Re-target individuals who browsed but didn’t complete a purchase.
Craft custom or lookalike audiences tailored to specific campaign goals.
Understanding Demand-Side Platforms (DSPs)

How Does Walmart DSP Work?

Walmart DSP enhances your targeting options, enabling you to reach shoppers across various sites on the open internet and connected TV platforms. Launched in 2021 in partnership with The Trade Desk, Walmart DSP empowers advertisers to run display and video ads beyond Walmart’s own site and app.

Key Benefits of Walmart DSP Through Choozle

Activate Extensive Data: Leverage data from Walmart’s 150 million weekly shoppers to target your most valuable audience.
Reach at Every Stage: Engage individuals at every stage of their customer journey across multiple devices and channels to influence their purchase decisions before they visit a Walmart store or website.
Optimize Frequency: Manage frequency to enhance the customer experience and improve brand efficiency.
Measure Effectively: Attribute media spend to sales results using closed-loop measurement for online and in-store sales.

Unmatched Customer Data

Walmart DSP offers advertisers the unique advantage of utilizing Walmart’s extensive customer data, gathered from both online and offline interactions across Walmart’s vast network. This data encompasses detailed purchase history, shopping behaviors, and demographic insights from millions of Walmart shoppers. By tapping into this rich reservoir of first-party data, advertisers can better understand their target audiences and create highly personalized and effective ad campaigns.

Advanced Targeting Capabilities

With Walmart DSP, Choozle advertisers can leverage sophisticated targeting capabilities to reach specific audience segments precisely. This includes targeting based on purchase history, shopping habits, and product-level interactions. Such granular targeting ensures that ads are shown to the most relevant audiences, thereby increasing the likelihood of engagement and conversion.

Historical: Past brand buyers, lapsed brand buyers, and past category buyers. Brands can use this to compete for category dominance.
Predictive: Likely and in-market buyers at the brand and category level
Persona: Lifestyle and life stages based on historical purchase data signals
Custom Audiences: Customizable parameters like lookback window, frequency, and purchase channel

Seamless Integration with The Trade Desk

The integration of Walmart DSP through The Trade Desk ensures a seamless and efficient advertising experience. The platform provides robust campaign management, optimization, and reporting tools, allowing advertisers to easily plan, execute, and analyze their campaigns. This enhances advertising efforts’ efficiency and effectiveness, enabling real-time adjustments and data-driven decision-making.

Comprehensive Reach and Impact

By utilizing Walmart DSP, Choozle advertisers can extend their reach to one of the country’s broadest and most engaged shopper bases. This expansive reach, precision targeting capabilities, and rich customer insights translate into impactful advertising that drives results. Whether the goal is to boost brand awareness, drive in-store or online sales, or engage new customer segments, Walmart DSP provides the tools and data necessary to achieve these objectives.

Enhanced ROI

The ability to target the right audience with the right message at the right time, backed by real-time analytics and insights, ensures that advertising budgets are utilized efficiently and effectively.

Connect Campaigns to Sales with Closed-Loop Measurement

Real-time reporting throughout the camping flight
Attribute online and in-store Walmart sales outcome to campaign spend
Track conversions on your brand site with universal pixels
Measure incremental reach across Walmart DSP and Choozle

The Bottom Line

Leveraging Walmart DSP through Choozle represents a significant opportunity for advertisers to harness the power of advanced data and technology to drive superior advertising outcomes. This offering allows Choozle to provide advertisers the tools they need to create highly targeted, impactful, and measurable ad campaigns. Embrace this innovative approach to elevate your advertising strategy and achieve results.

The post Unlocking the Power of Walmart DSP with Choozle appeared first on choozle.

The Choozle Platform: Your Programmatic Advertising Powerhouse

Sarah Lilly — Mon, 13 May 2024 09:40:36 +0000

Welcome to Choozle. We’re dedicated to revolutionizing how modern marketers approach digital advertising. Our platform is the ultimate connector, bridging the gap between marketers and the most advanced advertising technology available in today’s dynamic programmatic landscape.

In this blog, you’ll learn more about how managing your digital media with the Choozle platform becomes a seamless experience, empowering you to navigate and achieve results confidently.

Feature-Rich & Powerful Campaign Management

Navigating the complexities of programmatic advertising demands a solution that simplifies the process and empowers you to unleash its full potential. That’s where Choozle comes in.

At the core of our platform is a robust suite of features designed to streamline campaign management. Whether you’re a seasoned industry expert or just starting out, our software is tailored to meet your unique needs at every step.

From campaign creation to optimization and reporting, Choozle delivers a seamless and intuitive experience. Set precise goals, create compelling campaigns, and effortlessly fine-tune your targeting strategies within a single, unified platform.

Say goodbye to the days of juggling multiple tools and platforms. With Choozle, you gain access to a comprehensive solution that simplifies your workflow, maximizing efficiency and effectiveness in executing campaigns.

Easy Media Buying at Scale

Gain direct access to premier Demand-Side Platforms (DSPs) like The Trade Desk, Amazon Ads, and Walmart Connect. Choozle simplifies media buying, maximizing your budget and impact effortlessly.

Media buys are seamless without dealing with multiple logins or disparate interfaces. With Choozle, you have the power to access premium inventory, optimize your bidding strategies, and reach your target audience with precision—all from a single, intuitive platform.

Fine-Tune Towards Your Goals

Crafting impactful campaigns isn’t just about setting goals—it’s about reaching them with precision. With Choozle, you have the power to define your objectives, set your budget, and optimize your strategy for success in mere minutes.

Dive deep into your campaign objectives and meticulously fine-tune your targeting parameters for maximum impact. With granular options for pacing, impression capping, and access to preferred supply vendors, Choozle empowers you to customize your campaigns to suit your unique needs.

Whether you prefer hands-on adjustments or automated optimization, Choozle offers the flexibility to drive results that perfectly align with your vision. Witness the satisfaction of watching your campaigns soar to new heights thanks to Choozle’s robust suite of optimization tools and features.

Driving Results With An Omnichannel Strategy

In today’s interconnected digital landscape, reaching your audience requires more than a single-channel approach. With Choozle, you have the power to run omnichannel strategies that engage your audience across multiple touchpoints, driving brand awareness and conversions like never before.

Our platform allows you to orchestrate cohesive campaigns across display, video, connected TV, mobile, and more. With Choozle’s robust targeting capabilities and real-time optimization, you can ensure a consistent brand experience across every channel, maximizing your impact and ROI.

Discover the Power of In-Platform AI Optimization

With in-platform AI optimization for ad groups, you can unlock new levels of efficiency and performance across your campaigns. Because we’ve connected to the largest DSP providers, you inherit access to their high-investment R&D budget for AI.

More specifically, The Trade Desk’s optimization engine, Koa, handles basic optimizations across multiple dimensions to boost CPMs on top-performing inventory, trim underperforming inventory, and direct spend toward your chosen KPIs. With real-time insights and automated adjustments, you can optimize your campaigns effortlessly and see tangible results. Most importantly, these capabilities allow your media teams to be less focused on fine-tuning and reinvesting their time into higher-value strategic thinking about optimizing across channels and messaging—transition from uncertainty and guesswork to data-driven decision-making.

Data-Driven Targeting for Future-Proof Campaigns

Stay ahead of the curve with Choozle’s data-driven targeting capabilities. From leveraging in-platform CRM data to building custom audiences and targeting by device type, our platform empowers you to reach your audience precisely, even in a cookieless future.

Access over 60 third-party data providers, exclusive second-party retail data from Amazon, The Trade Desk, and Walmart, and dive into 10,000+ private marketplace deals for direct access to premium content.

Elevate your targeting strategy with enterprise-grade first-party data-matching technology powered by LiveRamp, unlocking unparalleled opportunities for tailored campaigns that resonate with your audience.

Reporting and Analytics for Actionable Insights

Tracking the performance of your campaigns is essential for driving continuous improvement and maximizing your impact. Choozle’s detailed reporting and analytics give you real-time insights into critical metrics and help you make informed decisions to optimize your campaigns for success.

Monitor key performance indicators such as pacing, spending, impressions, clicks, and conversion rates easily. Our platform provides actionable insights that enable you to identify trends, spot opportunities, and make data-driven decisions to drive results.

Choozle’s data warehouse, backed by Snowflake and Fivetran, enables you to access and analyze your data wherever you want. It is extendable out of the box to robust omnichannel reporting platforms like NinjaCat & TapClicks. Effortlessly query across multiple sources and unlock valuable insights to drive informed decisions and maximize your advertising impact.

Seamless Integration and Endless Possibilities

Explore our comprehensive array of managed-service offerings powered by strategic collaborations with top-tier data and identity providers. With Choozle’s campaign manager and low-code site tagging solution, you can streamline your workflow and access rich datasets.

Whether you opt for hands-on management through self-service advertising or seek customized support from our seasoned team, Choozle empowers advertisers to enhance their digital advertising endeavors with unmatched access to enterprise-grade resources.

Navigating the Digital Media Landscape

As you continue your journey to digital advertising success, remember that Choozle is more than just a platform—we’re a partner dedicated to your growth and success. With our comprehensive suite of tools and capabilities and full-service support team, you have everything you need to navigate the complexities of digital advertising with confidence.

So why wait? Experience Choozle for yourself and harness the full potential of your advertising strategy. Take the first step towards achieving your goals with Choozle by your side by scheduling a meeting with our team today.

The post The Choozle Platform: Your Programmatic Advertising Powerhouse appeared first on choozle.

Why in-depth reporting is critical to marketers’ success

Choozle — Fri, 19 Nov 2021 10:23:44 +0000

The demand for marketers to prove the success of their digital campaigns is higher than ever before, which is why you need to have reporting that gives you everything you need to make smart and quick decisions.

The right kind of reporting includes in-depth performance data that gives you a holistic look at all your key indicators. It would also include visualizations that help you identify trends and prioritize your optimization decisions. Metrics and data aren’t very useful unless they are presented in the correct context while providing actionable insights for the business. It’s important to have an understanding of what is working and what is not so that you can create strategies that are optimized for success.

Choozle’s new Detailed Reports feature is here to provide you with the in-depth insights that are key to making sound campaign optimization decisions. Understand your digital strategy in Choozle, optimize your audience reach, and showcase your success with Detailed Reports.

Detailed Reports is a time-saving tool that gives you access to real-time performance data. By having a clear picture of your campaign performance, you can spend more time on what matters most—creative development and strategy. From the start of your campaign, check quick views of real-time ad group performance easily from the Choozle platform. Visualize your campaign’s data with graphs, charts, and heat maps to identify trends easily.

Schedule your Detailed Reports to send to your email inbox, as well as other team members’, to stay synchronized as your campaign progresses. Select a data set that you want to track to ensure everyone on your team has exactly what they need. With CSV, PDF, or PNG formats, you’re able to include easy-to-use visualizations for reporting.

Continue to eliminate unnecessary time spent tracking data by setting campaign alerts on the performance metrics that impact performance. Campaign alerts let you set specific thresholds on key data points that are critical to the success of your campaigns. For example, you can set an alert that will send an email if your click-through rate is lower than your set threshold. Or, if your campaign ad spend is greater than your budget you can set an alert that will let you know so you can make the necessary adjustments to meet your campaign’s goals.

Alerts can be set for any metric within Detailed Reports, at both the campaign and ad group level, with conditions described above and more. Use automated alerts to eliminate time spent downloading pivot reports and waiting on the platform. Monitor your campaign’s performance to find out what channels or audiences are working best, so you continue to refine and optimize your strategy.

Choozle’s Detailed Reports are committed to providing actionable and unique insights that marketers need to succeed. Hone in on meaningful metrics like click-through rate (CTR) and return on ad spend (RoAS) by viewing multiple representations of each metrics for ad groups and even specific creatives. Analyze metrics and test creatives against each other based on the performance of specific geolocations, audience sources, or website placements. Detailed Reports aims to offer the deepest marketing insights possible, with the kind of flexibility marketers need.

Choozle’s upgraded reporting system is here to help you make sophisticated optimization decisions faster, so you can start launching more successful campaigns.

Increase speed to market with updated campaign optimization tools
Reduce time spent analyzing oversized pivot reports
Surface metrics to speak to the unique aspects of your campaign
- Analyze and compare top-performing sites, private marketplace deals, ad placement, and fold position
In-depth, live data is viewable at all times
Shared data within teams seamlessly
Identify opportunities for optimizations without lag time or outside reporting tools
Test optimizations and apply what you learn quickly

Your digital advertising success means something to us. We want to see you launch and master the digital campaigns you want to see. That’s why Detailed Reports is the first of many improvements coming to the Choozle platform.

Leverage the power of digital advertising across display, video, mobile, audio, connected tv, digital out-of-home with easy-to-use software, supportive coaches, and the most transparent reporting yet.

We know—planning a marketing budget is a lot to take in. Getting all the pieces together is never easy, but if you’re maximizing your RoAS based on data, building for long-term goals, and are open to new trends and opportunities, you can create marketing success that is greater than the sum of all its individual elements.

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New feature: Detailed Reports

Choozle — Wed, 13 Oct 2021 06:38:36 +0000

The demand on marketers to leverage campaign data and tell its story is higher than ever. Choozle understands how challenging it can be to pull data from multiple sources and the amount of work it takes to showcase campaign performance through data. That’s why we are excited to announce the launch of one of our newest features, Detailed Reports.

What are Detailed Reports?

The purpose of Detailed Reports is to provide more data at a deeper level in near-real-time. The new Detailed Reports feature provides expanded reporting across many key data points, such as top-performing creatives, sites, geolocations, browsers, device types, and more. Having full access to your digital campaign performance will streamline data-driven optimizations and help meet future marketing goals. The new feature replaces the need to download Excel documents and complex pivot tables to view comprehensive data about your digital campaigns.

Detailed Reports provides expanded and visualized data at both the campaign and ad group levels. Accessible to all Choozle users through the ‘Action’ button on campaigns and ad groups, users will be directed to in-depth reports across many key data points, maps, and graphs for performance reporting.

Scheduling and Alerts

Within Detailed Reports, you will also have the ability to schedule reports for campaigns and create Alerts for individual reporting metrics such as budget, pacing, CPM, win rate, and more.

Scheduling allows you to immediately send an email with up-to-date reports or schedule them for the future at any frequency of your choosing—monthly, weekly, daily, hourly, or by the minute. You will also be able to send reports to your own email address along with any other team members you’d like to be up to date with Detailed Reports. Scheduled reports can be sent in a variety of formats including CSV ZIP files, PDF, or a PNG visualization. Scheduling provides you with the flexibility to gather the information from reports at the time that is most relevant to you without having to log into the platform.

Alerts are also helpful to understand if your campaign or ad group is underperforming or on track. There is a lot of flexibility when creating Alerts for a variety of metrics with control over the set conditions that will notify you. For example, you can create an alert if the total budget is less than $100 to make sure your campaigns are pacing properly, or if the win rate is less than 20% to see if your base bid needs to be changed. These additional features give you the live insights you need to make better optimization decisions while your campaign is running.

Key benefits

Near-real-time and in-depth data for streamlined optimizations and performance reporting.
Easy to digest data tiles in a variety of visualization formats.
New data points negate the need to request customized reports, including Geolocation Insights, Site Tail Aggregate, Audience Performance, Creative Performance reports, and more.

New scheduling feature allows you to automate and send PDF and CSV reports to your email.
No limitation on the date range for exporting the campaign data.

Explore your new Detailed Reports through the drop-down in the action button at the campaign or ad group level, and view up-to-date key data points to understand how your campaign is performing. Prove the value of your digital marketing with deeper data with Detailed Reports and start streamlining campaign optimizations today.

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What’s new in Choozle: Supported Solutions

Choozle — Wed, 15 Sep 2021 09:54:37 +0000

Digital advertising is constantly changing, which means the variety of targeting options is endless and, frankly, can be overwhelming. While keeping your digital advertising engine running on the status quo can be easy, it’s important to stay on top of trends for new tools, technologies, and features. Who doesn’t want to capitalize on every opportunity to be successful, continue to grow, learn new tactics, and thrive in your digital advertising?

Introducing: Supported Solutions

We’re excited to open up our Supported Solutions offerings: a variety of tactics available to our partners and can be implemented with the help of our Account Management team.

Let’s take a deeper look at each of these tactics and how they fit into your digital advertising strategies. Best part? These are all available to you right now through our team. Already know you meet the requirements and you’re ready to launch these today?

Reach out.

Geofencing & Geoframing
Brand Safety & Viewability
Language Browser Targeting
Advanced CRM Matching
Amazon DSP
How to Implement in Choozle

Geofencing & Geoframing

Reach customers based on precise mobile geolocation data. Geofencing empowers you to target mobile devices by their current geolocation. Geoframing enables you to target mobile devices with historical geolocation data. Both tactics can be used to reach customers of events, attractions or stores.

Choozle offers a number of geolocation targeting types in-platform, including nation, state, city, DMA and postal code targeting. That being said, certain circumstances warrant collecting user devices in a more granular location. Geofencing affords marketers the chance to narrow the scope of their campaign’s targeting to geolocations more narrow than the pre-built options available in our campaign setup. Geoframing allows marketers to collect users who have been to a location for retargeting at a later time. In both instances, mobile device data is collected and utilized to create a more niche audience than standard geolocation targets allow.

Brand Safety & Viewability

Improve where and how your ads are seen to meet the goals of your brand. Leverage pre-bid brand safety and viewability inventory to align the placements you bid on with your brand, language, location, suspicious activity, and viewability requirements. While Choozle and our network partners both take precautionary steps to ensure the brand safety and viewability of your campaign’s performance sometimes you need the extra level of reassurance. Our preventative efforts are based on industry benchmarks and standards. They cover a wide range of brand safety topics outlined above. Still, your brand may have safety constraints that exceed the universal terms covered through our efforts and require to enable extra protection.

We understand that these preferences are a bit more personal to your brand and may not meet universal brand safety considerations, so Choozle makes brand safety and viewability solutions available for users to tailor their advertising to those personal preferences. For example, your brand’s brand safety guidelines may include never falling on a webpage with certain lifestyle topics, or even your competitor’s name. This is why we have opened up these options to Supported Services so we can help you find the best solution to your campaign objectives.

Language Browser Targeting

Create a more impactful advertising experience for audiences by targeting them with tailored multilingual creative. Use language browser data to target ad placements reaching people in their desired language.

Language Browser targeting lets you reach an audience that speaks one or multiple languages, allowing you to reach your users even if they’re physically located in non-native areas. For example, users who choose Spanish as their language preference will see ads targeted to Spanish speakers. However, if an English-speaking user is located in Spain and doesn’t specify a language preference, then they will still see ads targeted to Spanish speakers based on their location.

Advanced CRM Matching

Leverage unique consumer data to find your target audience online. Our advanced CRM matching offerings with Support Services allows for the uploading of hashed emails or full addresses for matching to target your customers in your digital advertising campaigns.

CRM targeting allows you to target individuals from your Customer Relationship Management (CRM) system and run account-based marketing campaigns against a known list of contacts. Leveraging CRM targeting makes it simple to grow your business and serve ads to users who have already demonstrated an interest in your product or service. To use this feature the advertiser account must have an active data package. Upon enablement of the Data Package, you may upload up to 40k CRM records without incurring an additional charge. Any CRM records uploaded over the 40k threshold will incur a $5 CPM charge.

Amazon DSP

Programmatically reach audiences across Amazon-owned sites and other leading publishers. Without access to exclusive inventory and proprietary data from Amazon DSP it can be challenging to build campaigns that reach and engage users throughout the Amazon ecosystem.

Amazon’s unique advantage is its direct inventory from Amazon Publisher Services and third-party exchanges. You can leverage Amazon’s exclusive online spaces and audience segments, including lookalike audiences and insight into shopper purchase history and intent, to show your ads across several websites, devices, and mobile apps, including, Amazon.com, IMDb, Zappos, Goodreads, Twitch, and many more.

How to implement Supported Solutions in Choozle

These additional targeting tactics are available to Choozle’s partners and can be implemented with the help of our Account Management team. We want to help you capitalize on every opportunity to be successful and continue to grow, learn, and thrive in your digital advertising efforts.

All of these tactics require setup support from our team. To find out how you can implement any of the above now, reach out through the Support Center.

The post What’s new in Choozle: Supported Solutions appeared first on choozle.

Introducing access to Amazon DSP

Choozle — Thu, 09 Sep 2021 10:07:33 +0000

With over five million marketplace sellers across Amazon and over two billion visitors per month, it’s become increasingly important to reach customers on Amazon-owned sites. But without access to exclusive inventory and proprietary data, it can be challenging to build campaigns that reach and engage users throughout the Amazon ecosystem. In order to help you continue reaching highly targeted and in-market customers, Choozle is expanding our managed service offerings to include access to Amazon’s Demand-side platform (DSP).

What is Amazon’s DSP?

Amazon’s DSP is an advertising platform that lets you programmatically reach audiences across Amazon-owned sites and other leading publishers. Just like other DSPs, Amazon’s DSP gives you the capability to automatically buy ads across thousands of different websites, including Amazon.com, and target customers using data specific to Amazon.

The Amazon DSP is a great tool for anyone selling on Amazon, and even for those who don’t. Amazon’s inventory covers websites, social media platforms, mobile apps, and online video channels that include a variety of different ad formats, inventory, and targeting opportunities.

How does targeting work?

Amazon DSP offers thousands of customer segments, as well as lookalike audiences, and insight into shopper purchase history and intent. From behavioral and lifestyle targeting criteria to retargeting data and contextual targeting, you’ll have access to a robust selection of detailed targeting capabilities that will drive your ad campaigns across exclusive Amazon DSP inventory. You will also be able to upload a CRM list and target those users via Amazon’s deterministic data at no extra cost.

Amazon’s proprietary data segments also include deterministic purchase data that is used to create interest and intent segments based on a user’s shopping history. For example, suppose a user has entered their vehicle identification number (VIN) into Amazon Garage when ordering parts or accessories. In that case, you can leverage that data to target specific car owners or car owners who are interested in modifying and upgrading their own vehicles.

Where do Amazon DSP ads appear?

Unlike sponsored Amazon ads, Amazon DSP inventory can be found on and off Amazon.com and the Amazon ecosystem. This is critical for D2C (direct-to-customer) businesses that are selling on Amazon.

Amazon’s unique advantage is their direct, exclusive inventory from Amazon Publisher Services and third-party exchanges. You can leverage Amazon’s exclusive online spaces and audience segments to show your ads across several websites, devices, and mobile apps, including, Amazon.com, IMDb, Zappos, Goodreads, Twitch, and many more.

Retargeting on Amazon DSP

The same as other programmatic ad types, Amazon DSP can be used to create retargeting campaigns. You are able to reach out and re-engage customers who have engaged with or purchased your brand before by either using Amazon’s Standard Identification Number from your Amazon product page or pixel retargeting.

Retargeting across Amazon’s platform can help cross-sell complementary products to visitors or previous customers, increase brand awareness for people who have visited your site without purchasing, educate site visitors about other products they may like, and remind previous customers when they’ll need to repurchase your product.

Amazon DSP ad placements can be used in as many ways that you can think of. From the number of different targeting tactics you can create, or supplement, a full-funnel campaign that can drive brand awareness through display ads across Amazon’s ecosystem at the top of the funnel, engage and educate customers through category and behavioral targeting in the middle of the funnel, and create conversions through retargeted ads at the bottom of the funnel.

Learn more about the key benefits of Amazon DSP and how to implement it by exploring our knowledge base article here.

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How to choose third-party data segments based on your campaign’s goals

Choozle — Tue, 11 May 2021 10:25:39 +0000

When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data enables you to reach users based on their interests, purchase habits, demographics, and much more. Audiences are supplied by different vendors who gather data from thousands of different sources such as, in-store purchases, DMV records, online browsing habits, and other sources.

But with so many potential options, how can you tell what audience is right for your brand? With a few queries, we can identify the ideal audience size, search for relevant segments, and confirm the quality of the audience.

Sizing and audience by identifying your goals

Before venturing into the data management platform (DMP) to sift through audiences, it is important to first identify what you want your campaign to achieve. Your goals will have a direct impact on the size of the segment you want to use.

To gauge the size of a segment ask yourself, “What percentage of the 300MM people in the USA do I want to advertise to?” For example, an auto dealership may realize only 10 percent of people are shopping for a car at any given time so should aim for a segment size of around 30MM.

Goal: Brand Awareness
CPM: $1 – $3
Size: 25MM – 100MM

For brands looking to build awareness, larger audience sizes are ideal because they enable you to reach more people at a less expensive price point. Because awareness is a high funnel tactic meant to impact the most people, so you’ll want to choose a segment size to match. Ideal large segment sizes range from 25MM to 100MM users. Segments larger than 100MM will likely be too large to match your intended audience. For example, segments for “Males” can be around 150MM users, but you’ll probably want to be more targeted than that. Segments smaller than 25MM users can also be difficult to scale while coming at a higher price.

Here’s an example: A pet food brand wanting to drive brand awareness would want to target: Household > Pets > Pet Owners > Likely
CPM: $1.03
Size: 69.5MM

Goal: Drive Purchases
CPM: $1 – $5
Size: 10MM – 45MM

For brands looking to drive purchases, whether online or in-store, it’s important to reach an even more targeted audience. These segments dive deeper into who your customers are and allow you to use data from your target market or buyer personas. Similar to building awareness, segments below 10MM may prove difficult to scale or too expensive to drive a positive ROAS. Segments over 45MM may be too general and fail to reach your target market.

For example, a premium pet food brand looking to drive online sales would want to target: Household > Pets > Online Pet Food Purchasers > Highly Likely
CPM: $1.03
Size: 3.6MM

Goal: Direct Response
CPM: $3 – $10
Size: 1MM – 5MM

For brands that want to drive a direct response like form fills or phone calls, you’ll need to target an audience that looks exactly like your existing customers. Often taking advantage of your CRM list is a good tactic, but there are segments that target almost every niche. Segment sizes over 2MM tend to be far too general, reaching users who don’t immediately need your product or service. Conversely, segments under 1MM users will likely be too expensive to reach.

Here’s an example: A local moving company looking to increase inbound phone calls would want to target: Branded > US TMG Analytics > Pre Mover > High Net Worth Pre Mover > Will Move Within 3 Months
CPM: $3.42
Size: 1.5MM

Confirming audience quality

Once you’ve identified a good audience size, the next step is searching for relevant third-party data sources in the DMP. Luckily this is the easiest step: Simply search for keywords relevant to your business and make a list of the segments you see. Once you have a list of 10 to 15 segments we can trim it down to two or three by identifying what the quality of each audience actually is.

A few different factors determine the quality of an audience, but the most important is knowing how the data is gathered. For example, an In-Market for Subaru repair audience could be gathered from (1) users searching online for Subarus or (2) DMV records for Subaru owners more than five years old. While there is no definitive answer for whether a data source is good or bad, some are intuitively more valuable than others. In our second example, DMV records are more valuable because they will build an audience made of confirmed Subaru owners, rather than users just doing research online.

Choozle’s Third-Party Data Catalog explores how all of our third-party audience vendors source their audience data and gives recommendations on the best industries to use a vendor for. The best use of this document is to take your list of segments from the DMP and identify the vendor, while getting an understanding of how they use and gather data.

It is quick and easy to search for a few keywords in the DMP and select a couple of audiences to target. But investing time and thought in choosing the most valuable audiences ensures your campaign is set up for success. Reach out to your account manager or check out Choozle’s knowledge base for more information.

The post How to choose third-party data segments based on your campaign’s goals appeared first on choozle.

Exploring DOOH advertising with Hunter Phillips | choozlechat ep. #18

Choozle — Fri, 05 Mar 2021 11:16:40 +0000

In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising.

We cover:

What DOOH advertising is
How DOOH advertising fits into your marketing strategy
What DOOH capabilities are available within Choozle
And lots more

Listen here or wherever you get your podcasts, and see below for key takeaways.

Key takeaways

Do you want to explain what digital out-of-home is?
Digital out-of-home refers to any media that’s displayed in environments viewable to the general public, such as digital billboards, screens found in businesses, shopping malls, and other highly-trafficked locations. Today, digital media can be purchased programmatically. Often, you’ll hear the acronym DOOH, and then specifically for programmatically-bought digital out-of-home, it’s PDOOH. There you have more acronyms to add to your ad tech catalog. By purchasing programmatically, it’s providing advertisers with an even more efficient and cost-effective access to this type of inventory.

How do you see programmatic digital out-of-home fitting into overall marketing strategies?
Digital out-of-home is a great higher-funnel tactic to support awareness goals, but it’s also been proven to be very successful in amplifying and improving the performance of other digital campaigns like display, search, and social. A couple of years ago, Facebook actually conducted a study with a French advertiser that showed a 50 percent increase in likeliness to purchase when Facebook ads were complemented with out-of-home advertising. Additionally, you’ll see some larger brands using digital out-of-home as a means of testing messaging strategies and coordinates with an ad recall study just to help inform creative adjustments before they open it up to other channels and really make a larger investment in the campaign. So, there are a lot of applications here. But, I think the biggest thing is that you view it as a complementary service, particularly for higher funnel brand awareness stuff. In my opinion, it also just adds a legitimacy factor to the brand itself. If you’re up there with big names, like your Coca-Colas and Nikes, now that same inventory is available to smaller advertisers because it can be purchased programmatically.

Do you want to go into some of the capabilities provided by Choozle as part of our digital out-of-home offering?
Yeah, first and foremost, the biggest draw to me as far as the capability goes is just the accessibility and scale through our partners. We have access to almost half a million screens across North America. This includes all different venue types, much more than just traditional digital billboards. But like you said, it includes shopping mall kiosks, screens at gas stations, golf courses, waiting rooms, bars, and restaurants. It’s an incredible opportunity for scale. We also offer highly granular, location-based, and venue or screen type targeting, as well as the ability to layer on more high-level consumer and demographic data based on mobile location data for over-indexed areas, for certain demographics. Currently, we’re offering it as a fully-managed service without any campaign management fees. It’s a great opportunity to dip your feet into this new channel, have our team and our partners really take on the management side of things, and get a stronger understanding of how this fits into your overall digital marketing strategy, how it can complement the other channels that you’re executing, and really just explore this new channel and see the benefits of it firsthand.

The post Exploring DOOH advertising with Hunter Phillips | choozlechat ep. #18 appeared first on choozle.

2018 Wrapped: Choozle edition

ANNIE WISSNER — Mon, 25 Feb 2019 04:26:19 +0000

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change.

2018 year in review

2018 was one for the books. Our team moved offices, added partners, won impressions, and—as always—had tons of fun doing it.

Scroll on for a look into our 2018 Wrapped: Choozle Edition.

47%

growth in active spending accounts

99% customer satisfaction

FreshDesk cross-industry average: 77%

5,675

resolved support tickets

59 minutes

average support response time

FreshDesk cross-industry average: 6 hours

50%

of tickets resolved with one reply

FreshDesk cross-industry average: 35%

4.1 out of 5 stars on G2 Crowd

Read reviews of Choozle

Platform additions & updates

FreshDesk cross-industry average: 77%

Enhanced campaign pacing capabilities

Detailed campaign reports

554,181

lines of code written

Strengthened site reliability

Native creative types and cross-device targeting

Improved CRM onboarding

5,201,131,081

impressions won

G2 Crowd High Performer in mobile advertising year-round

9 new team members and 5 new pets

3 dogs (Birdie, Gobi, Arya)
2 cats (Tigger & Jack, AKA Jack-a-lope)

9 new team members and 5 new pets

(6 F, 8 M on the dev team)

Only about 20% of tech jobs in the U.S are held by women.

12 awards won including:

#1 Inner City 100

#9 Outside’s Best Places to Work

#4 Entrepreneur Top Company Cultures

#23 Fortune 50 Best Small Workplaces

1,429 total Choozle crew points

Attended 235 meetups

Wore Choozle swag in 391 cities

Participated in 56 panels

1,632

English muffins consumed

172.25

pounds of chocolate consumed

2018 on social @choozle

855

new followers

3,230

likes

11,581

engagements

The post 2018 Wrapped: Choozle edition appeared first on choozle.

New feature: native advertising

ANNIE WISSNER — Mon, 08 Oct 2018 12:31:46 +0000

We know that, as a marketer, you’re tasked with improving the reach and performance of your digital advertising campaigns on a constant basis. With this in mind, we’ve built a new creative type that can be added to your existing Choozle campaigns to provide superior customer engagement through content-focused ad placements: native ads.

Native advertising is designed to drive user engagement with branded messages that fit seamlessly within the context of a web page. (i.e. if your biggest worry is even mildly disrupting the user experience, native ads are for you!) Perfect for demand generation, use native to bring new value to existing blogs, articles, or whitepapers that will entice customers into your conversion funnel. Yes, please.

Get your content in front of new audiences with native ads.

Improved user experience: Uploaded into the Choozle Creative Library, native is a content-focused creative type that has text-based elements like a header or body copy. These elements can be thought of as a preview to the landing page content.
Unlock premium inventory: Creating an ad group in your campaign with native creative unlocks access to more than 10 native exchanges with an average. Native is a premium creative asset type. Expect a CPM cost between $4 and $9 depending on the other targeting tactics layered.
Master a new targeting tactic: Unlike other creative assets, upload a range of image sizes and complete all copy fields elements to expand available inventory. Consider broader data, keyword, or site targeting and only use parent contextual categories.
Familiar optimization and reporting:
Ad groups leveraging native receive reporting and can be optimized using the same tools as display ad groups. As a new creative type, native performance can be seen in creative reporting and we commonly see a click-through rate two to three times that of display creative.

The post New feature: native advertising appeared first on choozle.

Product Features and Updates Archive | Choozle

Unlocking the Power of Walmart DSP with Choozle

JUMP TO:

What Is Walmart DSP?

Advantages of Walmart DSP: Rich Measurement Capabilities

How Does Walmart DSP Work?

Key Benefits of Walmart DSP Through Choozle

Unmatched Customer Data

Advanced Targeting Capabilities

Seamless Integration with The Trade Desk

Comprehensive Reach and Impact

Enhanced ROI

Connect Campaigns to Sales with Closed-Loop Measurement

The Bottom Line

The Choozle Platform: Your Programmatic Advertising Powerhouse

Feature-Rich & Powerful Campaign Management

Easy Media Buying at Scale

Fine-Tune Towards Your Goals

Driving Results With An Omnichannel Strategy

Discover the Power of In-Platform AI Optimization

Data-Driven Targeting for Future-Proof Campaigns

Reporting and Analytics for Actionable Insights

Seamless Integration and Endless Possibilities

Navigating the Digital Media Landscape

Why in-depth reporting is critical to marketers’ success

New feature: Detailed Reports

What are Detailed Reports?

Scheduling and Alerts

Key benefits

What’s new in Choozle: Supported Solutions

Introducing: Supported Solutions

Geofencing & Geoframing

Brand Safety & Viewability

Language Browser Targeting

Advanced CRM Matching

Amazon DSP

How to implement Supported Solutions in Choozle

Introducing access to Amazon DSP

What is Amazon’s DSP?

How does targeting work?

Where do Amazon DSP ads appear?

Retargeting on Amazon DSP

How to choose third-party data segments based on your campaign’s goals

Sizing and audience by identifying your goals

Confirming audience quality

Exploring DOOH advertising with Hunter Phillips | choozlechat ep. #18

Key takeaways

2018 Wrapped: Choozle edition

2018 year in review

Scroll on for a look into our 2018 Wrapped: Choozle Edition.

47%

99% customer satisfaction

5,675

59 minutes

50%

4.1 out of 5 stars on G2 Crowd

Platform additions & updates

554,181

5,201,131,081

G2 Crowd High Performer in mobile advertising year-round

9 new team members and 5 new pets

9 new team members and 5 new pets

12 awards won including:

1,429 total Choozle crew points

Attended 235 meetups

Wore Choozle swag in 391 cities

Participated in 56 panels

1,632

172.25

2018 on social @choozle

855

3,230

11,581

New feature: native advertising