In the competitive world of digital advertising, success hinges on the right blend of data, technology, and access. At Choozle, we’re thrilled to introduce access to Walmart DSP, made possible through our partnership with The Trade Desk. This integration lets you tap into Walmart’s extensive customer insights and leverage cutting-edge advertising tools to drive exceptional campaign performance. Join us as we explore how this powerful combination can elevate your advertising strategy.
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What Is Walmart DSP?
At its core, a Demand-Side Platform (DSP) streamlines the bidding process. Advertisers can participate in real-time auctions across multiple exchanges simultaneously. In the realm of retail media, DSPs extend beyond traditional shopping sites. For instance, Amazon’s DSP allows marketers to bid on ads across streaming TV, Twitch, and other carefully selected offsite channels.
The Walmart Demand Side Platform (DSP) is a pivotal component of Walmart Connect, the company’s robust advertising service. Through Walmart DSP, eligible advertisers gain the ability to target Walmart shoppers beyond the confines of the Walmart platform. This includes reaching audiences across various channels, such as audio, video, CTV (Connected TV), mobile, and display advertising.
Advantages of Walmart DSP: Rich Measurement Capabilities
One significant advantage lies in Walmart’s extensive measurement capabilities. With access to both online and offline shopper behavior data, Walmart covers a staggering 90% of U. households across its online site and physical stores. Advertisers can leverage this rich user data to:
- Create audiences of high-value shoppers.
- Re-target individuals who browsed but didn’t complete a purchase.
- Craft custom or lookalike audiences tailored to specific campaign goals.
- Understanding Demand-Side Platforms (DSPs)
How Does Walmart DSP Work?
Walmart DSP enhances your targeting options, enabling you to reach shoppers across various sites on the open internet and connected TV platforms. Launched in 2021 in partnership with The Trade Desk, Walmart DSP empowers advertisers to run display and video ads beyond Walmart’s own site and app.
Key Benefits of Walmart DSP Through Choozle
- Activate Extensive Data: Leverage data from Walmart’s 150 million weekly shoppers to target your most valuable audience.
- Reach at Every Stage: Engage individuals at every stage of their customer journey across multiple devices and channels to influence their purchase decisions before they visit a Walmart store or website.
- Optimize Frequency: Manage frequency to enhance the customer experience and improve brand efficiency.
- Measure Effectively: Attribute media spend to sales results using closed-loop measurement for online and in-store sales.
Unmatched Customer Data
Walmart DSP offers advertisers the unique advantage of utilizing Walmart’s extensive customer data, gathered from both online and offline interactions across Walmart’s vast network. This data encompasses detailed purchase history, shopping behaviors, and demographic insights from millions of Walmart shoppers. By tapping into this rich reservoir of first-party data, advertisers can better understand their target audiences and create highly personalized and effective ad campaigns.
Advanced Targeting Capabilities
With Walmart DSP, Choozle advertisers can leverage sophisticated targeting capabilities to reach specific audience segments precisely. This includes targeting based on purchase history, shopping habits, and product-level interactions. Such granular targeting ensures that ads are shown to the most relevant audiences, thereby increasing the likelihood of engagement and conversion.
- Historical: Past brand buyers, lapsed brand buyers, and past category buyers. Brands can use this to compete for category dominance.
- Predictive: Likely and in-market buyers at the brand and category level
- Persona: Lifestyle and life stages based on historical purchase data signals
- Custom Audiences: Customizable parameters like lookback window, frequency, and purchase channel
Seamless Integration with The Trade Desk
The integration of Walmart DSP through The Trade Desk ensures a seamless and efficient advertising experience. The platform provides robust campaign management, optimization, and reporting tools, allowing advertisers to easily plan, execute, and analyze their campaigns. This enhances advertising efforts’ efficiency and effectiveness, enabling real-time adjustments and data-driven decision-making.
Comprehensive Reach and Impact
By utilizing Walmart DSP, Choozle advertisers can extend their reach to one of the country’s broadest and most engaged shopper bases. This expansive reach, precision targeting capabilities, and rich customer insights translate into impactful advertising that drives results. Whether the goal is to boost brand awareness, drive in-store or online sales, or engage new customer segments, Walmart DSP provides the tools and data necessary to achieve these objectives.
Enhanced ROI
The ability to target the right audience with the right message at the right time, backed by real-time analytics and insights, ensures that advertising budgets are utilized efficiently and effectively.
Connect Campaigns to Sales with Closed-Loop Measurement
- Real-time reporting throughout the camping flight
- Attribute online and in-store Walmart sales outcome to campaign spend
- Track conversions on your brand site with universal pixels
- Measure incremental reach across Walmart DSP and Choozle
The Bottom Line
Leveraging Walmart DSP through Choozle represents a significant opportunity for advertisers to harness the power of advanced data and technology to drive superior advertising outcomes. This offering allows Choozle to provide advertisers the tools they need to create highly targeted, impactful, and measurable ad campaigns. Embrace this innovative approach to elevate your advertising strategy and achieve results.
