“Why does that budget need to be that high?” “How can we prove that this strategy impacts our bottom line?” “…Where is all of this going?”
Marketers get asked these questions every day by the top dogs at their companies. It’s smart to always be equipped with some current data and digital marketing facts that support your efforts—and to feel empowered to throw out those numbers at any time. There’s plenty of data and digital marketing facts around the value of various digital advertising efforts, but it’s often outdated or hidden inside of a long-form blog post.
Digital marketing facts and marketing stats you need to know
Your time is valuable and often stretched. We get that. Whether you’re in the market for chatbot statistics, to define the value of content marketing, how to market to millennials, or just marketing stats in general, keep these five digital marketing metrics top-of-mind for the next time the questions start rolling.
That new chatbot software you want to put on your website? It may garner some skepticism from other teams or upper management. But fear not, marketer—all the recent data surrounding messaging apps and, more specifically, chatbot statistics, is in your favor. In addition to that impressive data point above, 78 percent of leads buy from the vendor that responds to them first. I don’t know about you, but I sure don’t want to sit on my computer all day and night responding to inquiries. Chatbots are estimated to actually save billions of dollars within the next five years. Plus, according to Drift’s 2018 State of Chatbots Report, traditional websites are no longer providing information in the ways customers want to find it—quickly, easily, and at any time of the day. With a chatbot, you can solve all of those in one fell swoop.
You didn’t really think I’d leave this out, did you? I promise it’s not entirely self-serving. Even though consumer sentiment is down on the advertising industry overall, the numbers still speak for themselves. Display advertising is still as effective as ever, especially on mobile. Advertisers are pouring about 51 percent of their budget into mobile ads, and our own data supports that as well. According to metrics pulled from the Choozle platform from the latter half of 2018, 70.5 percent of all clicks belonged to mobile. If you need even more proof, in the IAB’s revenue report from the first half of 2018, mobile, which now covers 63 percent of all digital advertising revenue, continues to be the internet’s leading ad platform up from 54 percent.
